The VIPS Difference

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At the Vinyard Institute of Plastic Surgery (VIPS), we change more than appearances; we have changed the very paradigm of aesthetic care. The 'VIPS Difference' is our commitment to a gold standard that intertwines unparalleled medical expertise with heartfelt connections, transforming each patient's journey into something exceptional and deeply personal.

William Vinyard, MD, FACS and practice administrator, Gina Vinyard

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Empathy Meets Luxury

The global acclaim we enjoy isn't just about technical skill; it's also about the empathy and comfort we infuse into every interaction. Just north of Town Center at St. Lucie West, our new facility was designed to give you and your family a luxurious experience before, during, and after your cosmetic treatments. We are staffed with a team of highly qualified and trained nurses and medical professionals ready to provide you with service that exceeds your expectations.

Our Makeover Master

Our cornerstone is Dr. Vinyard, a Board Certified Plastic Surgeon who stands out in his field. His educational journey is marked by the most rigorous paths and advanced fellowships in cosmetic plastic surgery and aesthetic breast surgery, setting a benchmark in the industry. His heartwarming pre-surgery serenades, a viral sensation, are a testament to our philosophy: we see our patients as people first. But what truly sets VIPS apart is the extension of Dr. Vinyard's expertise across our team. He's not just a mentor but an architect of a shared mindset, cultivating a team that mirrors his precision, passion, and dedication to patient satisfaction. It's more than a practice; it's a promise that every interaction is governed by the highest standards, building trust not on individual reputation, but on a collective commitment to excellence.

Experiencing the VIPS Difference

At VIPS, we do things differently; this means that each visit to VIPS is not just an appointment; it's an assurance. We’ve shifted away from the standard, ‘one size fits all’ procedure-based mindset prevalent in the field. Instead, we champion customized makeovers, which respect the unique anatomical differences and goals of each patient. Our comprehensive cosmetic services are designed to eradicate the common stressors and uncertainties often associated with plastic surgery, covering all the bases so you can relax knowing you're in good hands. This approach is what we call the VIPS Difference. It's about building lasting relationships, not just one-time procedure-based treatment plans. Our unique VIPS Experience turns the usual clinical routine into something more personal and reassuring. With us, you get superior skill, real emotional support, and a team committed to your complete well-being, inside and out—that’s the VIPS Difference.

Cutting-Edge Technologies

Dr. Vinyard values educating his patients using computer illustrations, animated videos, and before-and-after photos. These resources empower you with the knowledge necessary to make informed decisions about your cosmetic procedure. With secure electronic medical records and a customized TouchMD education portal, our team ensures your care remains cutting-edge with the latest technologies.

Our Serene Surgical Oasis

Our enchanting Treasure Coast office is situated between Vero Beach and Palm Beach, a mere stone's throw from the beach. We want you to have the ultimate VIP experience, so we have designed the cosmetic surgery center to allow patients to immerse their senses in the relaxing ambiance, adorned with coastal aesthetics, a soothing color palette, an underwater art gallery, gentle lighting, and the serene melody of our VIPS fountain.

Your Cosmetic Transformation

As a comprehensive cosmetic plastic surgery practice in Port Saint Lucie, FL, led by William Vinyard, MD, FACS, VIPS proudly offers a variety of services, including cosmetic plastic surgery and non-surgical treatments for men and women. In addition, Dr. Vinyard uses his advanced cosmetic surgery techniques to deliver beautiful and natural-appearing breast reconstruction results in women who underwent mastectomies for breast cancer treatment. We invite you to tour our new facility, experience the ambiance, make your first appointment, and get started on a transformation that will inspire your confidence.